I don’t think it’s a big secret that networking is a large contributor to the success of many business propositions.  One of the ways that the Internet is impacting the networking process is through the use of social media marketing.  In social media marketing, companies are utilizing bloggers to help them get the word out about their products.

In order to be the most effective, the target market for the service or product being promoted does not even realize that a service or product IS being promoted.  Almost the way you might see a bottle of Pepsi being displayed on the kitchen counter of a soap opera character.  It is a more subliminal technique, yet very effective.